Jani Leinonen: Seven Deadly Sins
Exhibition dates: January 21 – May 1, 2012
“The Seven Deadly Sins is a classification of objectionable vices that have been used since early Christian times to educate and instruct followers concerning fallen humanity's tendency to sin. Cap'n Crunch is a cartoon mascot of a product line of sweetened corn and oat breakfast cereals. It was introduced in 1963 and manufactured by Quaker Oats Company. Quaker Oats has been a division of PepsiCo since 2001.” - Jani Leinonen
Galerie Gmurzynska will exhibit in its Zurich location an installation by Jani Leinonen entitled “Seven Deadly Sins”, from January 25th to February 24th 2012. Jani Leinonen is a young Finnish artist working in a variety of mediums, exploring the systems of commodity exchange, celebrity and marketing strategies of the 21st century. The artist caused a sensation with his work that shows framed begging signs of beggars from all over the world at the 2009 Biennale in Venice and with the kidnapping and execution of a “Ronald McDonald” statue in Helsinki in February 2011. Updating an obsolete version of Pop Art, Jani Leinonen criticizes the social and economic system by diverting everyday objects and brands. The work presented is an installation that epitomizes Leinonen’s goals, presenting seven oversized cereal boxes transforming the emblematic Cap’n Crunch to represent the Seven Deadly Sins.